Content Development
If your customer is listening, you're only half-way there. Now for the real challenge: what are you going to say now that you have their attention?
Whether copywriting for print, the web or to optimize your presence in major search engines, Applecore's versatile copywriting team writes content aimed at your target audience with your key messages.
Copywriting for Print
Print copywriting can span a host of different publications - from billboards and signage to trade magazines and print ads - so it's important to be able to meet the different needs and challenges of each medium.
Your print content needs to work properly with your overall creative platform ensuring that tone and attitude also gel with your company's brand image. What you say and how you say it are of equal importance. Our creative copywriting team gets goose-bumps over well written content that actually works for your audience.
Copywriting for the Web
"Be brief, be bold, or I'll be gone!" - the most important lesson to learn from your web audience.
The eye doesn't read online the same way it would a book or newspaper - in fact, reading takes 25% longer on a computer screen than on a page, so people scan to save time and effort. With less time to convey your information to your customer, your message must be present and precise.
Take it one step further...you'll want your content to perform well with search engines as well. Using our proprietary content development planning tools, we'll optimize your content to ensure better optimum performance. How you choose to proceed is up to you: manage it on your own, have us do it, or install a content management system to make the process run smoothly.