Social Media Marketing
The exciting but often confusing world of Web 2.0 can leave many with a feeling of anxious curiosity: "I want to be involved in social media marketing," you may say, "but I don't know where to start." To fix that, you've come to the right place!
What better way to talk to your customer than when they're ready to listen?
The explosion of social networking sites (such as Facebook, Twitter, Linkedin, and YouTube) has ushered in a new era on the internet, one of creativity, information sharing and collaboration: it's been dubbed the Web 2.0, and it can work for your company to produce results. Social media marketing is a must to ensure that your customers remain interactive with your brand.
Built on user-generated content, such as self-published photographs, uploaded videos and interactive comments, it's a wave of social tagging that's just waiting to be tapped into. Push marketing creates innovative ways to engage demanding consumers in a conversation with your message.
Widen your demographic
Media consumption has shifted dramatically to digital media -- social networks, mobile, game marketing, widgets, podcasts, and RSS -- and marketers are following. Social media marketing puts you in touch with a techno-savvy, well-informed demographic, who are sometimes only accessible through new media.
According to the Canadian Internet Use Survey, two-thirds of adult Canadians surfed the Internet in 2005, with an estimated 16.8 million adult Canadians using the Internet for personal reasons during a 12-month period.
It's not just for the young: the Current Population Survey showed in 2003 a higher percentage of homes with computers and Internet access were run by individuals aged 35-44, more than any other age group.
Experience the benefits of buzz marketing
Social media marketing gives you more control over your public image than ever before. The addition of blogging to your company's profile can give you the chance to really showcase what's important to you, not to mention spike your business' buzz marketing potential with a few clicks of a mouse.
That's the real benefit of social media marketing: it can often return big on relatively little investment.
Want to tap into this lucrative market? Applecore can show you how: let's interact.